Tue, Dec 09, 2008
New Straits Times
KUALA LUMPUR, MALAYSIA: Malaysia came in 7th placing for the Best Country for Value for Money in a global study done by Futurebrand, a leading global brand consultancy, with public relations firm Weber Shandwick's Global Travel and Lifestyle Practice.
The report, Country Brand Index (CBI) 2008, also mentioned Malaysia as an example of a country brand that used a regional message to position itself in the global marketplace, setting itself apart from other comparable countries in the region.
The "Malaysia Truly Asia" tagline was cited as helping the country gain equity in markets inundated with comparable countries.
The CBI study examines how countries are branded and ranked according to key criteria, and identifies emerging global trends in the world's fastest growing economic sector such as travel and tourism.
For more information please visit http://www.countrybrandindex.com/country-brand-rankings/
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